In this article, I will talk through some of the ideas and provide some helpful hints to get you started with Facebook marketing for small business.
Why Facebook is a must small business?
Facebook is a massive and valuable community for e-commerce! It’s a huge social network in the world, over 2.30 billion monthly active users (MAU) as of December 31, 2018. Facebook accounts which represent 71% of the internet population and these users are spending over 6 hours per week (Hitwise) on Facebook. With these many consumers using Facebook it is impossible for businesses to ignore. But you may question, how does Facebook fit into the marketing mix and how to execute?
Why use Facebook to do business?
Almost every day, I get asked ‘what should I include on my Facebook page?’ My response is always to ask ‘what do you sell?’ as this will determine what to include. If you sell cars, then list the cars you sell and information to help consumers buy; if you sell services then list those plus information to help people buy.
Re-use existing information to showcase your products and services
You don’t have to reinvent the wheel and create a new suite of information for Facebook, although at times it does make sense to develop Facebook-only content. Such as promotions and special offers, to drive the uptake of followers. As a rule, generally, simply re-use existing content. As an example, take the content from brochures and print ads, these can be easily uploaded to Facebook. Also, if you have available video content on YouTube, you can easily include this footage too.
But remember Facebook is a social environment so to keep it interesting, as an idea, why not reuse old content such as photos of your shop in 1985 to showcase your business history to help personalise your business page and engage and even entertain your customers.
Everyone knows the power of Facebook to connect with friends and share ideas and recommendations. Facebook is simply another avenue to promote and sell a business’ products and services. So the content of your Facebook pages should showcase what your business does and what products or services are on offer. Which makes Facebook marketing for small business very important.
What should I include on my customized Facebook page?
Typically, include helpful information so that consumers understand what you are selling or servicing! Be sure to include important contact information, links to your website, phone numbers and email. Remember to provide information on how to proceed with a purchase.
How do I get more people to my Facebook page?
Driving traffic to your Facebook page is a critical step. You’ll notice that businesses are increasingly promoting their Facebook page, just as they do their website. While there no one answer, a must-do step is to ‘have people like’ your page using the Facebook ‘Like’ button available for your page. You can also create special Facebook offers to entice people to your page. Also, be sure to include Facebook URL promotion in all your campaigns and promotional material. Such as shopfronts, business cards, menus, email signatures, delivery trucks, websites, pamphlets. Okay, you get the idea. Simply include it wherever consumers can see it. Like any marketing campaign, be patient and persistent, as it can take time to build a supportive and sustainable following that adds value and sales to your business.
How to market with Facebook Groups?
Facebook has had groups for quite a while, however, they starting late allowed you to create brand-based groups related to your page. In any case, you’ll need a Facebook Page for your picture. By then you can create a social occasion to keep running with that page.
This licenses fairly more control over the get-together since you can annex your company to it. Facebook groups resemble trade discourses, however with additional features that pages and profiles have (like a course of occasions).
You can create groups related to your industry or thing commitments as a way to deal with contact with potential customers. The phenomenal thing about Facebook Groups is that, like Pages, they’re free. They also will, by and large, have raised measures of engagement. On the downside, they can be dull.
To manage a Page you may simply need to check in once consistently (or even less) to exhibit something and answer on comments. With a Group, you’ll have to constantly screen talks, post questions, and supervise people—perhaps on different events consistently.
How to market with Facebook Marketplace?
If you have products to sell, Facebook Marketplace might be a particularly preferred standpoint for you. It resembles Craigslist yet fused with the Facebook condition. It’s a modestly more modern feature Facebook is up ’til now adjusting, however it has tremendous potential for eCommerce retailers and sorts of goods based company. If you sell products like this, consider setting up a Facebook shop. This lets you list products on an alternate “Shop” tab on your Facebook Page. When you list products, they’re available across over Facebook and others can find them.
On the off chance that you’re in eCommerce, it’s a marketing methodology you need to start using as fast as possible. However, once established, Facebook has the power to significantly grow your business, and change the way you communicate and sell to your consumers forever. Hope you are clear now with the answer to why facebook marketing for small business is important and additional benefits of selling product online.
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Friendly explorer. Infuriatingly humble web junkie, Social media lover. I love to read and write as well. As working in eCommerce industry from last 4 years love share knowledge gathered.